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October is breast cancer awareness month. I have learned that NAPA AUTO PARTS and NASCAR Sprint Cup driver Martin Truex, Jr., are teaming up with Susan G. Komen for the Cure to honor breast cancer victims, survivors and supporters via a special, one-of-a-kind fan-generated paint scheme featuring the names of individuals affected by breast cancer. From now to Oct. 11, consumers can submit the names of loved ones affected by breast cancer to appear on the No. 56 NAPA Toyota by making a minimum donation of $5.60 via the NAPA Know How Facebook page (http://www.facebook.com/napaknowhow). The NAPA Signature Car application allows you to enter a name and select the area of the car where you would like the dedication to appear. Your dedication will then be featured on the #56 NAPA AUTO PARTS Toyota for the November 7th NASCAR Sprint Cup Race at Texas Motor Speedway. With the help of fan donations, NAPA is hoping to raise at least $250,000 for Susan G. Komen for the Cure during National Breast Cancer Awareness Month and to recognize more than 56,000 individuals affected by breast cancer with the custom paint scheme.

In 1982, Susan G. Komen for the Cure was established by Nancy Goodman Brinker, after a promise to her dying sister, Susan G. Komen, that she would do everything in her power to end breast cancer. Since its inception, the nonprofit has raised over $1.5 billion for research, education and health services, making it the largest breast cancer charity in the world. Komen has more than 75,000 volunteers nationwide, 122 affiliates in the United States (47 of 50 states), and 3 affiliates in other countries. The organization has resulted in the development of many new treatment options and a higher quality of life overall for breast cancer patients and long-term survivors. Brinker served as founding chairman of the organization, supervising all aspects of initial growth. On December 2, 2009, Brinker was appointed CEO. She also pioneered cause marketing, allowing millions to participate in the fight against breast cancer through businesses that share Komen's commitment to end the disease.

Brinker faced an immediate uphill battle: newspapers balked at printing the words “breast cancer,” no one talked openly about the disease, there were no 800-numbers, no internet and few, if any, support groups. Few treatment options existed for breast cancer patients and limited resources were committed to the disease. In a matter of years, Brinker broke the silence around breast cancer, and Komen for the Cure is now the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures.

Please help support this great cause!